Free Book - Getting Real by 37Signals
Getting Real: The Smarter, Faster, Easier Way to Build a Web Application by 37Signals
Here is another book I keep going back to. It is a simple but to read and teaches you to stay focused and launch quickly. Don’t try to do everything before you launch otherwise you will never finish.
Getting real is less. Less mass, less software, less features, less paperwork, less of everything that’s not essential (and most of what you think is essential actually isn’t).
Getting Real is staying small and being agile.
Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.
Getting Real and Read this book. 
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